Netflix Wants To Pay You $4k To Be An Instagram Travel Hoe

By | Thursday, March 03, 2016


I’ll cut right to the chase here: Netflix wants to pay you to travel and take Instagram photos. They recently put out a job posting for Grammasters: those who have a fervor for taking great pictures and seeing the world. (I can only assume that Insta-Travel Hoe did not work as well in the job description, from a copywriting perspective.) They’re offering the opportunity to go to Europe and the Middle East, and they’ll cover travel expenses and pay you $2K/week. According to the job posting, “Grammasters will travel for two weeks, visiting the sets of popular shows, films, and even Netflix originals.”

As of now, no one is quite sure what qualifies you as a Grammaster. Is this an Emma Watson-type situation where you can have no related experience, but still be plucked from thousands because they see the potential talent you have? Or are you more likely to be picked if you have more than 20K followers, shoot all of your images on the latest Canon camera, and have a chic Instagram aesthetic?

Selection process aside, I’m actually a fan of the transparency of this campaign. We’ve talked before on TFD about the pressure sponsored Instagram content can put on all of our wallets. When people have picture-perfect Instagram lives, it can make the rest of us feel like our lives are subpar, and that we’re missing a great happiness that people with sponsored lives are achieving. However, this campaign is straightforward. Netflix is telling us up-front exactly what the people who are about to live out their dreams lives are getting paid. When the Grammasters are hopping around Europe snapping pictures left and right, at least we’ll know they won a contest. If they post the images on a personal Instagram, I’ll take solace in the fact that I know they got paid to make their lives look cooler than mine, as opposed to guessing at whether or not their image is an #ad.

If you’re currently in between jobs, can take time off, have two weeks worth of vacation days saved up, and have always wanted to live out your Insta #dreamz for two weeks, it might be worth it to apply. You just have to follow @Netflix, and hashtag your top three photos with #grammasters3 by March 6. Netflix encourages you to “choose photos that show off your interests or passions.”

The only other eligibility requirements are that you have to be at least 21 years of age and your photos must be original. Netflix will pick 25 semi-finalists on March 11, and then will announce the four winners around March 29.

If you’re interested in learning more about this campaign, here are the 2015 Grammasters:

And here’s a look what previous Grammasters have seen:

Image via Unsplash

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